Privacy Policy

1. Information We Collect

We collect information to provide you with a better experience and to improve our services. The types of information we may collect include:

• Personal Information: This is information that can identify you, such as your name, email address, or other contact details. We only collect this if you voluntarily provide it, for example, by contacting us via email or submitting a query through a future contact form (if implemented).
• Non-Personal Information: This includes anonymized data like your IP address, browser type, device information, operating system, and browsing behavior (e.g., pages visited, time spent on the Site). We collect this automatically through cookies and similar technologies to analyze trends and optimize the Site.
• Usage Data: We track how you interact with our Site, such as which car specifications you view or search for, to enhance functionality and tailor content.

We do not knowingly collect personal information from individuals under 13 years of age. If we learn that such data has been collected without parental consent, we will delete it promptly.

2. How We Collect Information

• Directly from You: If you email us at [email protected] or use a contact form (if added later), we'll collect the details you provide.
• Automatically: As you browse SpecsGurus.com, we use tools like Google Analytics to gather non-personal data via cookies, web beacons, and server logs. Cookies are small files stored on your device that help us understand usage patterns. You can manage cookie preferences through your browser settings.
• Third Parties: If we integrate social media plugins (e.g., X share buttons) or ads in the future, third parties may collect data based on their own policies, which we don't control.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Deliver accurate car specifications and respond to your inquiries.
• To Improve the Site: Analyze usage trends to enhance content, navigation, and performance.
• To Communicate: Reply to your messages or, if you opt in, send updates about new features or car data (e.g., via a newsletter, if offered later).
• Legal Compliance: Meet obligations under applicable laws, such as data retention or disclosure requirements.

We do not sell your personal information to third parties. Any use of your data is limited to what's necessary to fulfill these purposes.

4. How We Share Your Information

We may share your information in these limited circumstances:

• Service Providers: With trusted partners who assist us in operating the Site (e.g., hosting providers, analytics firms), bound by confidentiality agreements.
• Legal Requirements: If required by law, court order, or government authority, we may disclose data to comply or protect our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred, with notice provided where feasible.

Non-personal, aggregated data (e.g., total site visits) may be shared publicly or with partners for statistical purposes, but this cannot identify you.

5. Cookies and Tracking Technologies

We use cookies to enhance your experience:

• Essential Cookies: Necessary for the Site to function (e.g., remembering your session).
• Analytics Cookies: Help us understand how the Site is used (e.g., via Google Analytics).
• Third-Party Cookies: If we add ads or social media features, these parties may set cookies under their own policies.

You can disable cookies in your browser, but this may limit some Site features. We respect Do Not Track signals where supported.

6. Data Security

We take reasonable steps to protect your information from loss, misuse, or unauthorized access, using industry-standard safeguards like encryption and secure servers. However, no online transmission is 100% secure, and we cannot guarantee absolute protection. You share data at your own risk, and we urge you to use caution when disclosing personal details.

7. Your Rights and Choices

Depending on your location, you may have rights under laws like GDPR (EU) or CCPA (California):

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to update inaccurate information.
• Deletion: Request removal of your data, subject to legal exceptions.
• Opt-Out: Decline marketing communications (if we offer them) or opt out of data sales (though we don't currently sell data).

To exercise these rights, contact us at [email protected]. We'll respond within legal timeframes (e.g., 30 days under GDPR). You can also adjust cookie settings or unsubscribe from emails via links provided.

8. Data Storage and Transfers

Your information is stored on servers in the United States or other regions where our service providers operate. If you're outside the U.S., your data may be transferred internationally. We ensure such transfers comply with applicable laws (e.g., using standard contractual clauses for EU data).

We retain data only as long as needed for the purposes outlined here or as required by law, after which it's securely deleted.

9. Third-Party Links

SpecsGurus.com may include links to external sites (e.g., manufacturer pages). We're not responsible for their privacy practices. Review their policies before sharing data on those sites.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant updates will be highlighted on the Site or via email (if we have your address). Continued use of the Site after changes implies acceptance of the revised policy.

11. Contact Us

Questions or concerns? Reach out to us:
Email: [email protected]

We're here to help clarify how we handle your data and address any privacy-related requests.